B2B consulting for life sciences and medtech companies
Healthcare and biopharma companies bring me in when the commercial engine needs to catch up. One page overview and pricingBook a 20 minute call
You know something is off in your commercial org.
First commercial hire is in place but the infrastructure isn’t
Strategy and positioning haven’t caught up with where the business is going
PE growth mandate with a team built for an earlier stage of the business
Commercial team is busy but the conversion rate is declining
B2B consulting and interim leadership for commercialization in medtech, pharma, biopharm, medical device, diagnostics and healthcare SaaS
Fifteen years building commercial engines.
52%
52% increase in qualified pipeline at a $1B+ CDMO
Curia · rebuilt commercial ops, reduced sales cycle by 16% · led 40-person global team through One Curia rebrand
Won 9 Telly Awards
↳ Sales and marketing were running different numbers from different systems
16%
16% revenue growth on a $400M global dental P&L
Dentsply Sirona · unified 5 fragmented commercial teams across 3 regions
KOL strategy + restructured portfolio go-to-market
↳ Positioning hadn’t caught up with where the business was going
24%
24% revenue growth from a new device category launch
Medtronic Diabetes · aligned 4 product teams · 3 strategic partners (Bayer, Lilly, JDRF)
trained 500+ sales reps and HCPs in 12 months
↳ Speed and alignment across 4 product and 3 commercial teams
68%
68% cost reduction + 12% lead conversion improvement
Elligo Health · updated commercial operations and demand infrastructure
aligned marketing and sales on shared pipeline definition
↳ Commercial teams were busy but it wasn’t showing up as ROI
“I brought Liz in to pressure test our go-to-market strategy. Turns out we had more fundamental positioning issues to address and she quickly reoriented our approach. The recommendations were specific, actionable, and grounded in what my audience cares about.”
— Darshan Kulkarni, CEO
The first conversation is 20 minutes. You tell me where you are. I’ll tell you if I can help.
or email me directly at Liz@exececho.com
Let’s talk about what you need. From there, one of these structures usually fits.
Anchor Fractional
90-DAY ENGAGEMENT- You have a commercial leadership gap or need someone in the seat running the work.
- Day 1 in your CRM. Day 30 the real problem is visible. Day 90 the business operates differently.
- Inside the business.
- Not advising from the sideline.
Growth Retainer
ongoing • 3 month minimum- Your commercial team is in place and you need expertise fro the big decisions.
- 2 monthly 90-minute strategy session + decision summary.
- Named, scoped, out-come based.
- Not a vague monthly check in.
I started my career in a lab. MS Pharmaceutical Science at USC. BS Chemistry at NC State.
I was trained to find the mechanism, not just observe the outcome. This instinct transitioned to sales and marketing with 15+ years of building commercial teams and managing P&Ls.
What it means in practice: when a CEO tells me the problem is lead volume, I don’t start with lead generation. I start with the question underneath because there’s usually something structural behind the issue. The companies that solve it, grow. The ones that don’t keep running the same campaigns and wondering why the number barely moves.
I’ve built commercial infrastructure at Dentsply Sirona ($400M global dental P&L, 16% growth), Curia ($1B+ CDMO, 52% pipeline growth, 40-person global team), and Medtronic (new device category launch, 24% revenue growth in twelve months). I’ve also built a company from 0 to 6 years (and going) of profitability which taught me what it feels like when the P&L lacks a corporate safety net.
In 2023 I founded Executive Echo to give growth-stage companies access to the kind of commercial leadership that usually only comes with a large company budget.
The work is mine. Not delegated.
The first conversation is 20 minutes. I’ll tell you honestly whether I can help and if not, I usually know who can.
I read every one. Email me at Liz@ExecEcho.com
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