B2B consulting, commercial interim leadership and confidential executive ghostwriting for medtech, biopharma and health care.
FAQs – What you want to know.
The real problem is rarely the one in the brief.
Most of the companies I work with have a version of the same question before the first conversation: is this actually what we need, and is now the right time? These answers to frequently asked questions won’t tell you everything but they’ll help you decide whether it’s worth 20 minutes to find out.
What does Executive Echo do?
Executive Echo provides fractional commercial leadership for B2B health and medtech companies. We step in as a senior commercial operator, not an advisor who sends a deck, to find the commercial problem, the one underneath it and fix them both. Engagements run as a 90-day anchor fractional, a monthly commercial growth retainer, or a strategic advisor retainer. For select clients, we also offer executive personal branding and ghostwriting services.
What firms work with Executive Echo?
B2B life sciences, medtech, health care, pharma, biotech, diagnostic, medical device and SaaS companies that have outgrown founder-led commercial operations. Some companies need help getting teh first commercial team up and running. Other client companies have a PE growth mandate but a team built for an earlier stage. We also work with companies where the commercial team is working hard but conversion and revenue are declining. As needed, we also provide interim commercial leadership during transitions and support growth phase initiatives when the strategy, positioning or commercial tactics haven’t kept up with the business due to delayed investment, a merger or acquisition or implementation of a new strategy.
What challenges does Executive Echo solve?
The stated problem is usually transitioning from an agency and needing to build the first in house team to a focus on leads, pipeline, or conversion. There is usually a secondary challenge that’s one layer underneath such as positioning that hasn’t caught up with where the business is going, sales and marketing running different numbers from different systems, a demand infrastructure that was never built to scale, or a team structure inherited from an earlier stage of growth. The work starts with assessing the issue, finding the layer underneath and solving for them both. We are executive operators who get things done versus creating another strategy deck.
How is Executive Echo different from hiring a consultant?
Many consultants diagnose from a distance and deliver a recommendation. This engagement is inside the business. We work in your CRM, talk to your customers, sit in your pipeline reviews. The deliverable isn’t a document. It’s a commercial operation that works differently by day 90.
Why pick Executive Echo over hiring a full-time CCO?
Speed, cost, and commitment. A full-time CCO search takes three to six months and costs $250K+ annually before bonus and equity. A fractional engagement starts within weeks, costs a fraction of that, and ends when the work is done.
What does a 90-day engagement deliver?
Day 1 is in your data. The CRM, pipeline reports, sales calls, and financials. Day 5 is in the field. Your best customers and your most frustrated salespeople. By day 30 the problems are visible. By day 45 the hard trade-off decisions are made. By day 90 the business operates differently. Tighter commercial plan, cleaner forecast, sales and marketing running from the same definitions.
Personal brands
Medtech ghostwriting works when it’s led by a peer who’s been in the boardroom and understands our industry. There’s dilution risk in using AI, hiring a communications specialist, social media manager or asking your in house marketing team to put it on the ‘to do’ list.
Why do I need a ghostwriter to build my executive brand?
You don’t have time to build a personal brand strategy and consistently create content. Our ghostwriters define your audience, goals, signature story and content pillars. Then, we turn your expertise into posts that increase visibility and attract unseen opportunities.
What's the ROI of an executive personal brand?
Most executives don’t like or comment but they are watching. It can take a year of consistent visibility to build credibility with investors, partners, clients and media. Once built, your reputation opens door. One post can lead to a new deal, keynote, board role or career-defining opportunity.
Can a ghostwriter sound like me?
Yes, but only when it starts with your voice. We learn your stories, areas of expertise and communication style through interviews, conversations and when available, existing content. Then we draft and refine until every post sounds like you and reflects how you think and lead.
How much time does it take to have a ghostwriter build my brand?
In the first three months we align on your strategy and content with 2-3 monthly conversations. With the foundation built, we meet quarterly to review new content.
About Elizabeth Malson
Liz is the founder of Executive Echo, a firm built exclusively for medtech leaders who want a credible personal brand on LinkedIn.
She has spent more than 15 years in senior commercial roles across pharmaceuticals, biologics, medical devices, diagnostics and CDMO, giving her a unique understanding of how visibility, positioning and executive narrative shape opportunities at the highest levels.
Liz has led teams and strategy at Medtronic, Roche, Dentsply and Curia, where she built brands, grew revenue and worked directly with CEOs, boards and commercial leadership. She knows how executives think because she is one.
Today, she serves as a fractional executive and helps medtech CEOs, board members and commercial executives build personal brands that build credibility, attract opportunities and open doors. Clients choose her because she operates as a peer, not a copywriter.
→ Follow or direct message Liz on LinkedIn